Don’t Let Slow or Unsecure WiFi Drive Away Your Customers

Your customers want WiFi—we all do. Your business wants to boost sales, improve customer loyalty, and stand out from competitors. By offering and promoting fast, secure, and seamless connectivity at your business, your customers will benefit from an enhanced experience, convenient connectivity, and improved satisfaction. WiFi is a smart investment for your customers and your business.

Here are some consumer data points that shed light on the customers who want free WiFi from your business:

1. Demographics: According to a study by Accenture, customers who are most likely to seek out free WiFi are millennials aged 18-24 (60%) and 25-34 (55%), followed by those aged 35-44 (43%) and 45-54 (33%).
2. Reasons for Use: A survey by iPass found that the most common reasons customers use free WiFi are to check email (81%), browse the web (74%), and use social media (62%). Many people use their smartphones and laptops to access the internet and expect to be able to do so while they are at a business. If a business does not offer free WiFi, customers may be less likely to come back.
3. Purchase Decisions: A study by DeviceAtlas found that 75% of customers would choose one coffee shop over another based on the availability of free WiFi. When looking for a place to go, they often check to see if free WiFi is available. If a business does not offer free WiFi, it may miss out on potential customers.
4. Importance of Speed: According to a Weebly survey, 96% of customers consider fast and reliable WiFi important, with 31% saying it is very important.
5. Security Concerns: A Norton study found that 58% of customers are concerned about the security of public WiFi, with 43% saying they have been a victim of cybercrime while using public WiFi.

Overall, these data points suggest that customers of all ages are more likely to seek out free WiFi and commonly use it for basic internet activities such as email and social media. The availability of free WiFi can also be a significant deciding factor for your customers when choosing one business over another, and the speed and security of the WiFi are important considerations for many customers.

Smart Biz from CTC is made for business. It includes:

• Full installation of the fastest, most reliable, and secure network.
• Business-Grade Cyber Security:
  • From POS to staff and customer guest networks, built-in firewalls, and proactive
    network security traffic monitoring, SmartBiz protects you from cyber threats.
• Unmatched Network Solutions
  • SmartBiz fits your needs. From securing business-critical POS network systems
    to business-optimizing staff networks to branded customer portals for customer
    networks, SmartBiz has you covered.
• Always On Connectivity
  • Network resiliency keeps your business running with a cellular connection if your
    fiber connection ever goes down.
• Content Filters
  • Provide a safe and secure WiFi experience by blocking access to restricted
    websites while being able to view employee usage.
• The CommandWorx app
  • Puts the power of SmartBiz in your hands. Monitor and manage each element of the
    SmartBiz solution to match your small business’s unique needs. Set up service-specific
    networks, enable network security, create a branded customer WiFi portal, and minimize
    costly disruption during network outages with cellular-based network resilience.