If your business phone number is being flagged as “Spam Likely” or “Scam Risk” on customer phones, you’re not alone. This issue can significantly impact your ability to reach clients and maintain trust. Fortunately, there are steps you can take to correct this mislabeling and restore your business’s reputation.
Why Is This Happening?
Mobile carriers and third-party analytics companies use algorithms and crowd-sourced data to detect spam or robocalls. Unfortunately, legitimate businesses can get caught in the crossfire—especially if they make a high volume of outbound calls or use auto-dialers.
Step-by-Step Guide to Fix It
1. Register with the Free Caller Registry
This is the first and most important step. The Free Caller Registry allows you to submit your business number to a centralized database used by major carriers (AT&T, T-Mobile, Verizon).
- Visit: Free Caller Registry
- Provide your business name, phone number(s), contact info, and a brief description of your call practices.
- This registration is free and helps ensure your number is recognized as legitimate.
2. Submit Direct Requests to Major Carriers
If your number is already flagged, you can submit a correction request directly to the analytics partners of each carrier:
- AT&T (via Hiya)
Submit a request to change or remove the spam rating:
🌐 https://hiyahelp.zendesk.com/hc/en-us/requests/new
- T-Mobile (via First Orion)
Report incorrect spam labeling or request a review:
🌐 https://callreporting.t-mobile.com/
- Verizon (via TNS)
Submit a request to correct spam labeling:
🌐 https://www.voicespamfeedback.com/
Or email: 📧 communications@tnsi.com
3. Register with Additional Spam Protection Services
To further protect your number, consider registering with these services:
- First Orion (used by T-Mobile and others)
🌐 https://www.calltransparency.com/
- TNS (Transaction Network Services) (used by Verizon and others)
🌐 https://reportarobocall.com/
- Hiya (used by AT&T and others)
🌐 https://hiyahelp.zendesk.com/hc/en-us/requests/new
4. Maintain Good Calling Practices
Even after registration, your number can be flagged again if your calling behavior resembles spam. Follow these best practices:
- Avoid calling the same number repeatedly in a short time.
- Use a local area code when possible.
- Ensure your caller ID is accurate and consistent.
- Don’t use aggressive or misleading scripts.
5. Monitor and Follow Up
After submitting your requests, it may take up to a week for changes to take effect. Monitor your call answer rates and ask customers if your number still appears as spam. If issues persist, follow up with the respective registry or carrier.
Final Thoughts
Getting your business number removed from spam lists isn’t always instant, but it’s absolutely doable with the right steps. By registering with the appropriate databases and maintaining responsible calling practices, you can protect your brand and ensure your calls get through.