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Don’t Let Slow or Unsecure WiFi Drive Away Your Customers

Your customers want WiFi—we all do. Your business wants to boost sales, improve customer loyalty, and stand out from competitors. By offering and promoting fast, secure, and seamless connectivity at your business, your customers will benefit from an enhanced experience, convenient connectivity, and improved satisfaction. WiFi is a smart investment for your customers and your business.

Here are some consumer data points that shed light on the customers who want free WiFi from your business:

  1. Demographics: According to a study by Accenture, customers who are most likely to seek out free WiFi are millennials aged 18-24 (60%) and 25-34 (55%), followed by those aged 35-44 (43%) and 45-54 (33%).
  2. Reasons for Use: A survey by iPass found that the most common reasons customers use free WiFi are to check email (81%), browse the web (74%), and use social media (62%). Many people use their smartphones and laptops to access the internet and expect to be able to do so while they are at a business. If a business does not offer free WiFi, customers may be less likely to come back.
  3. Purchase Decisions: A study by DeviceAtlas found that 75% of customers would choose one coffee shop over another based on the availability of free WiFi. When looking for a place to go, they often check to see if free WiFi is available. If a business does not offer free WiFi, it may miss out on potential customers.
  4. Importance of Speed: According to a Weebly survey, 96% of customers consider fast and reliable WiFi important, with 31% saying it is very important.
  5. Security Concerns: A Norton study found that 58% of customers are concerned about the security of public WiFi, with 43% saying they have been a victim of cybercrime while using public WiFi.

Overall, these data points suggest that customers of all ages are more likely to seek out free WiFi and commonly use it for basic internet activities such as email and social media. The availability of free WiFi can also be a significant deciding factor for your customers when choosing one business over another, and the speed and security of the WiFi are important considerations for many customers.

Smart Biz from CTC is made for business. It includes:

  • Full installation of the fastest, most reliable, and secure network.
  • Business-Grade Cyber Security:
    • From POS to staff and customer guest networks, built-in firewalls, and proactive
      network security traffic monitoring, SmartBiz protects you from cyber threats.
  • Unmatched Network Solutions
    • SmartBiz fits your needs. From securing business-critical POS network systems
      to business-optimizing staff networks to branded customer portals for customer
      networks, SmartBiz has you covered.
  • Always On Connectivity
    • Network resiliency keeps your business running with a cellular connection if your
      fiber connection ever goes down.
  • Content Filters
    • Provide a safe and secure WiFi experience by blocking access to restricted
      websites while being able to view employee usage.
  • The CommandWorx app
    • Puts the power of SmartBiz in your hands. Monitor and manage each element of the
      SmartBiz solution to match your small business’s unique needs. Set up service-specific
      networks, enable network security, create a branded customer WiFi portal, and minimize
      costly disruption during network outages with cellular-based network resilience.

Case Study: ISD 181

Serving nearly 6,500 students annually in Cass, Crow Wing and Morrison Counties, the Brainerd School District’s need for internet is critical to say the least.

In the early 2000s, a group of business leaders from the Brainerd Lakes Area recognized the region’s technological shortcomings and began meeting to address them. Their discussions revolved around assessing the current state of technology, anticipating future needs, and developing strategies to stay competitive in an evolving tech landscape. As former ISD 181 Superintendent Jerry Walseth recalled, “We found out we weren’t positioned very well in the Brainerd Lakes Area.”

In late 2001, the Brainerd School District Board proposed a levy to the community. This levy aimed to fund the construction of a new middle school, refurbish the high school and other elementary schools, and support technology upgrades within the district. A crucial component of the technology plan was ensuring all schools had high-speed internet access.

In early 2002, the community narrowly approved the levy, leading to a request for proposals from technology companies to establish a fiber network connecting all district schools. Walseth emphasized the desire for a partnership and a maintenance agreement with the selected technology company.

At that time, Kevin Larson, CEO of CTC, engaged with Walseth to understand the district’s goals. CTC responded to the proposal and thus began a unique partnership. CTC laid 30-40 miles of fiber optic cabling, agreeing to maintain it long-term. This meant that if road construction or other factors necessitated moving the fiber, CTC would handle it.

Walseth highlighted the community benefits: “One of the greatest spin-offs from the standpoint of the community is we went from this technological ‘black hole’ of not really having a lot of technology available to our community both in intellectual capacity as well as hardware capacity, to now developing this fiber network through our community which has brought a plethora of technology literate people into the community and has provided a wonderful resource for us, which is now a strength versus a weakness in this community.”

Fast forward to 2020, during the COVID-19 pandemic, students were sent home to engage in distance learning—a new challenge for both educators and telecom providers. It became evident that many students lacked reliable internet access, and some were unable to afford internet service due to financial limitations within their families.

CTC worked closely with the school district to identify students without home internet access and extended fiber lines to those within our service areas to support their educational needs – at no charge to the customer.

Additionally, CTC set up several public WiFi hotspots throughout our service area. These hotspots provided essential connectivity, enabling numerous students to complete their schoolwork and participate in distance learning classes during the pandemic.

As we look ahead to the future, we can ascertain that our partnership with ISD 181 will continue to remain strong and prosperous but also grow in new and meaningful ways. Our shared commitment to excellence and innovation has already brought significant positive change, and as we move forward, we are eager to explore new avenues of collaboration. In fact, CTC recently just converted over 800+ phones throughout 12 schools to a new model. This was no easy feat, and took a lot of manpower, time, and teamwork.

Our partnership with ISD 181 is more than just a collaboration—it is a testament to what can be achieved when two organizations come together with a shared vision and purpose.

ISD 181 Director of Technology, Ryan Schultz, said “It is always a pleasure to work on any project with the CTC team. They are always smiling and super helpful.”

5 SmartBiz benefits for your small business

Today, most small businesses rely heavily on technology to run operations and connect with customers. A secure and reliable network is crucial for managing inventory, tracking financials, and communicating with employees and partners. However, many small businesses face challenges with the cost and complexity of managing their networks.

That’s why we proudly introduce SmartBiz at CTC.

Our SmartBiz managed network service delivers numerous benefits, including:

  1. Security: Cybercriminals often target small businesses. SmartBiz offers a much higher level of protection than an in-house network, with features like firewalls, intrusion detection and prevention, and regular updates to defend against emerging threats.
  2. Reliability: With SmartBiz, we ensure your network stays operational with minimal downtime. This is critical for businesses that depend on technology for daily operations and POS systems. Our Network Integrity solution even includes cellular backup, which keeps your network running through a linked 4G LTE hotspot if your primary internet connection fails.
  3. Scalability: As your business grows, your network needs will evolve. With SmartBiz, it will help you customize your network accordingly, allowing you to scale without significant investments in new hardware or software.
  4. Cost-effectiveness: Managing a network in-house can be expensive and time-consuming. Outsourcing to a managed network service provider reduces costs and frees time to focus on running your business instead of managing technology.
  5. Expertise: Managed network service providers bring the expertise needed to optimize your network. SmartBiz offers guidance on best practices, troubleshooting, and informed decision-making for your network infrastructure.

Small businesses deserve security, reliability, scalability, cost-effectiveness, and expertise to thrive in today’s tech-driven world. By outsourcing network management to CTC, they can concentrate on growing their business instead of handling technology.


Unlock Your Business Potential

Don’t let technology challenges hold you back from success. Take the first step toward a secure, reliable, and scalable network with SmartBiz.

Call us now at 218-454-7253 to sign up and discover how SmartBiz can help your business thrive.

The SmartBiz way to protect your small business online

Cybercrime is hitting small businesses harder than ever, with incidents at an all-time high. As technology evolves, so do criminals’ methods of targeting businesses, stealing data, and causing financial harm.

Small businesses are particularly vulnerable, often lacking the resources and expertise to defend against cyber-attacks. These attacks take many forms—hacking, malware, phishing, and ransomware—all of which can result in the theft of sensitive data, financial losses, and long-term damage to a company’s reputation.

One of the biggest threats to small businesses is cybercrime’s financial toll. Hackers often target sensitive financial information, such as credit card numbers and bank accounts, using it for fraud and other illicit activities, which in turn can tarnish the company’s image.

Another serious issue is the loss of confidential data. Cybercriminals may access valuable customer information or trade secrets, either exploiting or selling them to others, leading to legal complications and further damage.

Small businesses can fight back against these threats by taking proactive steps. Implementing robust security measures like firewalls and antivirus software, training staff to spot phishing scams, regularly backing up critical data, and using encryption for sensitive information are all crucial defenses.

Managing cybersecurity can be overwhelming for small businesses, which is where SmartBiz Managed Network services step in. SmartBiz simplifies network management and security by handling everything—from fortified WiFi systems to guest networks and POS systems. This allows you to focus on growing your business and serving your customers while we ensure your network remains secure.

Don’t let your business fall victim to financial loss, data breaches, or reputational harm. With SmartBiz from CTC, we offer proactive, real-time protection against cyber threats.


Secure Your Business Today

Don’t let cybercrime ruin your business’s future. Protect yourself with SmartBiz from CTC.

Call our expert sales team at 218-454-7253 to learn more or sign up.